REGISTER NOW: Hilton’s Q1 2021 ‘Points Unlimited’ promotion

Hilton Honors have launched their first promotion for the new year – Points Unlimited. You will need to register here prior to any stays you make.

In short you will earn:

• 2,000 bonus points per stay (regardless of duration)
• An additional 5,000 bonus points for every 5 nights you stay. These are cumulative across all hotels and do not have to be consecutive.
• Reward stays are eligible to accrue the bonus points above.

The stays will need to be completed between 1st January – 2nd May 2021 and the points will be posted up to 6-8 weeks after you check out from each stay, though in my experience these tend to post sooner. Here is a list of FAQs should you want to dig further.

Not a bad promotion. Easy to understand

Obviously we are all hoping 2021 will make some steps towards normality. Hilton have been very generous in allowing members to earn elite status with just half of the usual requirements next year, and given that all current Diamond members are able to gift Gold/Diamond to friends it's not a bad time to earn some qualifying nights if your local jurisdiction allows it.

There isn't really an element of gamification like IHG have done with their Accelerate promotions in the past, so what this promotion lacks in imagination it earns in simplicity (two sides of the same coin I suppose?). Also refer to the Beginners' Guide to Hilton Honors for further information.

In theory you are earning a maximum of 3,000 bonus points per stay (assuming you hit an exact multiple of 5 nights by the end) which is like getting around £10-£12 worth of Hilton Honors points back in credit. If you booked as a Reward night then treat it as a discount on your rate, and if you are doing this in combination with mattress running then it may tip the scales in your favour especially since you can potentially hold Gold/Diamond until March 2023 if you qualify in 2021.

There have certainly been more generous promotions in the past but during these times I have sympathy for companies needing to just see an element of stability!

Bottom line

The promotion is a simple one to understand and worth the 5 seconds to register then just forget about until you need to book your stay.