Virgin Atlantic have launched a sale, presumably to compete against British Airways. You will need to book by 22nd September 2019 and the dedicated sale page is here.

Upper Class – requires 60 days advance purchase (!)

If you fly from London in Upper Class then these are the sale prices:

• Tel Aviv £999
• Washington DC £1523
• Mumbai £1878

If flying from Manchester:

• Boston £1726
• New York £1826
• Atlanta £2085
• Los Angeles £2287
• Las Vegas £2487

Travel for Upper Class discounted fares must be done by 8th April 2020, though for about £5 more there are fares to Tel Aviv right up until the end of July 2020. Similar small margins might be found on other routes.

Premium – requires 14 days advanced purchase

From London:

• Tel Aviv £499
• New York £756 (Note this will be on the new A350-1000 aircraft launched next week!)
• Mumbai £761
• Los Angeles £797
• Orlando £836
• Seattle £882

From Manchester

• New York £727
• Los Angeles £797
• Orlando £847
• Barbados £889

Travel must be complete by 24th January 2020.

Economy – requires 14 days advanced purchase

From London:

• Boston  £269
• New York £272
• Tel Aviv  £289
• Orlando £292
• Miami £293
• San Francisco £298
• Los Angeles £308
• Seattle £340
• Barbados £459
• Shanghai £460
• Washington £576

From Manchester:

• Orlando £298
• New York £313
• Barbados £459
• Las Vegas £505
• Boston £517

Travel must be complete before 8th July 2020

Bottom Line

While the fares don't quite deserve the term ‘aggressive', they are certainly well-priced given their respective markets, especially the Tel Aviv Upper Class fare and also the Premium and Economy class fares out of London. You can book these on Virgin Atlantic's dedicated sale page.