IHG suppressing online reviews. How much meat is there to the claim?
Is IHG artificially inflating its review scores on its websites? Anecdotal evidence from some Flyertalk members seem to suggest so!
Having been reading a bit on online marketing in the last few weeks, one of the topics that arose was “clickbaiting”, which means writing a fairly sensasionalist headline. It’s a controversial topic, but time and time again it brings in significant numbers of readers. I know a few BoardingArea bloggers who do this kind of…